Wow factor ... LG’s 65-inch 4K ultra high-definition OLED TV. Source: Supplied
AUSTRALIAN television audiences will be encouraged to upgrade their screens before Christmas, with LG revealing the country’s first Ultra High-Definition OLED models.
Australia will be one of just 10 countries in the world to receive the technology when it arrives in stores in the coming months, though a specific arrival date is yet to be set.
But the cutting-edge displays will not come cheaply, with the larger 77-inch breakthrough screen priced at $22,999, and the least expensive, a 65-inch screen, at $9,999.
LG Australia home entertainment marketing manager Grant Vandenberg said the South Korean company had a clear advantage being the only company selling organic light-emitting diode (OLED) screens after Samsung abandoned the advanced format this year.
Mr Vandenberg said LG was backing OLED technology as the “TV of the future” as it offered brighter colours, deeper blacks and higher contrast.
The big screen ... LG’s ultra high-definition OLED TV will be Australia’s first. Source: Supplied
“It is a lot of money but 4K OLED is for people who want the best technology in the market,” he said.
“You have to remember that 10 years ago, televisions were selling for the same price.”
The two Ultra High-Definition televisions will go on sale in selected stores alongside an upgraded, full high-definition, 55-inch curved OLED TV that last year launched at $11,999.
The TV will this year sell for just $3,999 -- a saving Mr Vandenberg put down to better manufacturing practices.
LG’s main rival, Samsung, kicked off the OLED television war in Australia in August last year, launching its first curved OLED screen for $10,999.
But the company has since stopped selling OLED television panels in favour of LED-backlit LCD screens with Ultra High-Definition resolution.
LG also revealed an even more expensive television at its harbourside launch, with a “whopping” 98-inch Ultra HD screen due in Australia before Christmas for $39,999.
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